Mobile Handset Industry: Technology Landscape, Market Dynamics, and Trends

Andreas Constantinou

With a billion mobile handsets sold each year at an average of over $100 apiece, this is a lucrative, $100 billion dollar plus market.  Tens of handset manufacturers, hundreds of network operators, and thousands of other businesses are deriving sustenance from the mobile handset market.  Whether it is hardware sales, mobile services, software development, distribution, retailing or support, the list of monetization opportunities afforded by the handsets expands by the year.  Mobile Virtual Network Operators (see AMP’d), high-profile consumer brands (see MTV), value added distributors (see Brightpoint), and customized design manufacturers (see Modelabs)are just some of the new entrants into the lucrative mobile services industry.

This is a market of huge proportions, yet one where the opportunities are always balanced by the challenges of an ever changing technological and commercial landscape.  The mobile handset industry has its own, often surprising dynamics; in fact it shows greater similarity to the watch-making than to the PC industry. Understanding the competitive technology landscape, complex market dynamics, and the evolving market trends of the mobile handset business is no small undertaking. Yet, it is a prerequisite for any company looking to venture into or maneuver within the mobile handset space.

Recognizing the importance and complexity of this topic, Eogogics has introduced a new course aimed at understanding the mobile handset industry.  This course is for those new to the industry looking for an industry “101”, those in the industry who wish to gain a competitive advantage through an enhanced understanding of the market process, as well as the industry watchers and analysts who need to make sense of corporate strategies and industry trends.

The two-day course, called Understanding the Mobile Handset Industry:  Technology Landscape, Market Dynamics, and Trends, dissects the mobile ecosystem into its key players, analyzes the balance of power between them, highlights the regional differences, and profiles the key movers and shakers.  It then presents the complex process of handset commercialization and the stakeholders involved in this process.  The complete map of handset technologies and the associated vendor landscape – crucial to understanding the possibilities and limitations inherent in delivering commercial services to mobile handsets – is presented next.  Network services, from the traditional SMS, to today’s content and tomorrow’s profiling and recommendation services are also discussed.  The course ends with a detailed analysis of the market trends, the promising new players entering the game, and the many opportunities presented by the evolving marketplace.  Whether you’re new to the industry or an old hand, you will go away with a better understanding of the forces shaping the mobile handset industry.