Industry analysis: Competitors, barriers to entry, threat of substitutes, buyer power, supplier power
Discussion: Given these 5 forces, what is the long-term attractiveness of our industry?
5 C’s Market Analysis
Business analysis: Customer needs/wants, external context, company business model and current strategy; collaborators; competitors
Discussion: Given these 5 C’s and Porter’s 5 forces, what is our position in our industry? Is this the optimum position?
SWOT Analysis
Activity: What are our strengths, weaknesses, opportunities and threats vis-à-vis our industry and our position within it?
Discussion: Given this SWOT, how can we best approach our market? What changes, if any, should we make for long-term competitiveness?
Strategic Planning (two-day program)
Homework at the end of Day 1: Review Day 1 analyses and complete the research necessary for Day 2 (you will receive specific instructions on what to research) [Day 2 may take place one week to one month after Day 1 as participants will need time to complete the research assigned at the end of Day 1]
Exercise: Define strategy (for our division, product line, or company)
Activity: Write and commit to action steps to achieve strategy
