Mobile TV: Technology and Market Trends

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10 years ago

Market Landscape of Mobile Television
- Overview of the market
- Telephony, entertainment, and new services opportunities
- Drivers for ARPU
- Carrier strategies
Technology Principles and Considerations
- Unicast versus broadcast
- Importance of codec selection
- Available codecs and differences between them:
- H.264 v1
- H.264 v1b
- H.264 v1.1
- H.264 v1.2
- H.263
- MPEG-4
- Spectrum utilization
- Spectrum available for mobile television
- Pros and cons of deployment in various bands
- What is ERP and why does it matter
- What is propagation and why does it matter
Network Architecture, Operation, and Design
- Streaming video server
- Policy management
- Admission control
- Capacity engineering, overcoming delay, jitter and maintaining proper QoS
- Design criteria: Tradeoff between network buffers and incremental latency versus additional capacity deployed over the air
Traffic Engineering Issues and Considerations
- Impact on capacity and capacity planning
- Blended call models and usage profiles
- Sensitivity analysis of busy-hour QoS characteristics in capacity on a 3G network
- Sensitivity analysis of busy-hour RF performance characteristics relative to interference on a 3G network
- Sensitivity analysis of tradeoffs relative to blended call models on a 3G network
- Network impacts of mobile TV versus mobile video conferencing on a 3G network
- Network impacts of broadcast versus unicast mobile TV on a 3G network
Market Trends in Mobile Television
- Third party networks
- Impacts to UE
- Impacts to a 3G network
- Statistical analysis of user’s proclivity to use broadcast versus unicast with n broadcast channel options
- Estimated inflection to ARPU
Contended Resource Management
- Predictive modeling and sensitivity analysis for capacity, network, and capital planning
  - Impacts of codec selection and mix of codecs to busy hour
  - Buffer planning
  - Bandwidth dimensioning
  - Blended rich media call modeling including video
  - Traffic engineering by class of service
  - Predicting sensitivities to delay based on demand/class of service during busy hour
- Sensitivities of services mix to network performance and quality of service
- Impact to asset monetization driven by services mix
- Importance of pricing and policy
- Predictive modeling for overall user quality of experience
- Issues over performance characterization and limitation of mixed media services in a 1xRTT/1xEV-DO environment
- Issues over performance characterization and limitation of mixed media services in a GSM/UMTS/DPA environment
- Impacts from Internet Multimedia Subsystem (IMS)
  - Overview of policies
  - Blended call models
  - Composite services
  - Composite video services, unicast, broadcast, video conferencing
  - VoIP
  - Background traffic
  - Buffers versus latency versus capacity
  - Quality of service management
  - DiffServ
  - MPLS
  - Fixed and mobile convergence
  - Challenges of mobile IPTV on a 3G network
DVB-H Standards discussion
- Frame structure
- Physical layer
  - Signaling
  - Symbol interleaver
- Link layer
  - Timeslicing
  - MPE-FEC
  - 4K mode & interleavers
- DVB-H receiver structure
  - DVB-H demodulator
  - DVB-H terminal
- IP-datacast
- Frequencies for DVB-H
- Satellite DVB-H (DVB-SH)
MediaFlow
- Frequencies
- System architecture
- Transmitters
- Content acquisition
- Power consumption
- Frequency and time diversity
- Modulation layers
- Encoding
- OFDM modulation
- Frame structure
- Bandwidth requirements
- UE impacts
- ERP
Exercises
- Calculation of capacity planning requirements and spectrum utilization for a 1xEV-DO carrier using VoIP and streaming video
Course Wrap-up
- Closing thoughts on fixed/mobile convergence and the future of Mobile TV
- Recap, Q/A, and evaluations