Target Audience

• Investors and Analysts in the mobile space

• Suppliers of MVNO equipment and software

• MVNE/MVNO service providers

• Consultants and systems integration companies

• Mobile Carriers
  
  

Key Questions Answered

• How to put together an MVNO business plan

• What are the key elements of an MVNO business plan

• How to develop financial modeling for an MVNO business including:

Note: The detailed, working Excel spreadsheet accompanying this report provides pro-forma information for a five year projection based on assumptions for Vibe. The spreadsheet provides both data points for analysis as well as a format for modeling your own parameters for a financial assessment of your MVNO business plan.

More on the Report

A Mobile Virtual Network Operator (MVNO) is a most innovative tool in attracting consumer attention for the savvy brand owner or affinity group. An MVNO is in fact a marketing tool utilizing mobile telecommunications as its method of interacting with the end-user. As such the MVNO can create significant additional brand-value and optimized customer experience for the intelligent virtual operator. It is the intention of this paper to outline the structure of an effective and fully execution-able business plan to launch an MVNO in the US market place.

MVNO Business Plan is intended for the discerning entrepreneur or manager seeking to leverage an idea or concept in the wireless space to gain funding or attention with partners and potential hires. The model chosen reflects a prepaid operation due the limited initial start-up requirements and the added value for the customer.

Chapter 1 – Executive Summary

• The Business

• The Strategy

• The Market

• The Management

• The Financials

• Company Mission

Chapter 2 – The Business

• Description of Services

• Target Market

• Services Offered – Primary Revenue Drivers

• Potential Future Services – Alternative Revenue Sources

• Distribution, Purchasing, and Refills

• Starter Package

• Handsets and Hardware

• GSM System and the SIM-Card

• The Website and Customer Interface

• Back-Office and Customer Care

• The Network Operator

• Regulatory

• Churn

• The Company

Chapter 3 – The Market

• US Wireless Market

• Prepaid Markets

Chapter 4 – The Opportunity

• Opportunity

• Strategy

• Forecast

Chapter 5 – Marketing Plan

• General Overview

• Marketing Ideas

• Initial Market Segments and Strategic Considerations

• Partnering and Co-branding

• Loyalty Program

Chapter 6 – Financial Overview

• Revenue Streams & Cost Considerations

• Revenue Growth

• Financial Projections

• Funding

• Exit Strategy

Chapter 7 – Potential Market Segments (AD. 1)

Chapter 8 -- The Management Team and Partners (AD. 2)

• Management

• Board of Advisors and Partners

• Partners
  
  

Chapter 9 – Competition (AD. 3)

• General Overview

• Prepaid Players

• SWOT Analysis

• Prepaid Competition Analysis

• Europe vs. United States (AD. 4)

• General Overview

Chapter 10 – The Mobile Virtual Network Operator (AD. 5)

• General Overview

Chapter 11 – Case Studies (Ad. 6)